Your Food Cost Percentage Is Fine — So Why Are You Losing Money

By David Scott Peters

·

David Scott Peters throwing his hands in the air with text that says the food cost percentage lies

You calculated your restaurant food cost percentage the right way. You’re taking inventory, you’re using the correct formula, and the number that comes back looks reasonable. So why does your P&L still feel like something is missing? Here’s something I share with restaurant owners all the time: Your food cost percentage can look perfectly acceptable while your restaurant is still bleeding money. I see this trip up a lot of really smart operators. They compare their number to their target, decide they’re close enough and move on. But that number doesn’t tell the whole story.

What your restaurant food cost percentage can’t tell you

Food cost percentage is a ratio. It shows the relationship between the amount of food you used and the food sales you generated. What it doesn’t show you is where that product actually went, and that distinction matters more than most owners realize.

Say your actual food cost comes in at 30% and your budget is 29%. You’re 1 point off. It’s not great, but it’s not terrible, and it would be easy to shrug it off. The problem is that buried inside that 30% could be thousands of dollars in unnecessary losses. Think overportioned plates, food that was overprepped and thrown away, spoilage, mistakes and remakes, untracked employee meals, product leaving the kitchen without being rung in, and too much inventory sitting on the shelf. All of that can be happening while your percentage still looks reasonable.

Ask what your food cost should have been

That’s why I want you to stop asking only, “What is my food cost percentage?” and start asking, “What should my food cost have been?” That’s where ideal food cost becomes so important.

Your actual food cost tells you what happened. Your ideal food cost tells you what should have happened based on what you actually sold, using your menu mix, your recipes and your menu prices. The gap between those two numbers is where things start to get interesting.

Let’s say your actual food cost is 30%, but your ideal food cost should have been 26%. That 4-point gap isn’t theoretical. It’s your money. If you’re doing $100,000 a month in food sales, that gap represents $4,000 every single month.

Now you have something to investigate. The question is no longer whether 30% is a good food cost. The question becomes, “Why did we use $4,000 more product than we should have?” That’s a much better management question, and answering it takes more than one number. You need to look at what’s happening operationally.

Where the money is really going

Start with waste. Are you tracking what gets thrown away? I don’t mean someone on your team saying, “Yeah, we probably throw away too much food.” I mean writing it down: what was wasted, how much and why. Was it overcooked, dropped, spoiled or overprepped? Was the order wrong, or was it a remake? If you don’t record it, it simply disappears. The food is gone, the money is gone, and all you see later is a food cost number that’s a little higher than you wanted.

Next, look at your key items. These are the expensive, high-risk products that can move your food cost fast, such as proteins, seafood, maybe cheese or, on the bar side, liquor. If a small mistake with a product costs real money, that’s what you should be tracking. If you’re supposed to start a shift with 40 steaks, you sell 20 and you end up with 16, you have a problem. And you don’t need to wait until the end of the month to find it.

Then look at portioning. This one is sneaky because your guests might be perfectly happy. Nobody complains, and nothing hits the trash can. But if every cook gives away an extra 2 ounces of protein, an extra handful of cheese or another scoop of something expensive like guacamole, those little extras multiplied across hundreds or thousands of plates add up to a fortune.

Purchasing is another area where your food cost percentage can fool you. Many restaurant owners assume that buying good product at a good price means they’re controlling food cost. Not necessarily. You can get a fantastic price and still buy too much. Once excess product gets into the building, something usually happens to it. It gets overprepped or overportioned, it spoils, it gets buried in the walk-in, or it becomes tomorrow’s special that nobody really needed. Purchasing discipline is part of food cost control.

Finally, look at anything that allows product to leave your restaurant without creating a sale. No ticket, no charge, no tracking. That could be a comp, an employee meal, a mistake, a remake or a manager giving something away. Any time product leaves the building without matching revenue, it drives up your food cost.

Treat your food cost percentage like a scoreboard

None of this means your food cost percentage is useless. Quite the opposite. You absolutely need it but think of it as a scoreboard. A scoreboard tells you what happened. It doesn’t tell you why it happened. If the scoreboard says you lost the game, you don’t just stare at it harder. You go back and watch the film.

That’s what your operational numbers do. Ideal versus actual food cost, your waste tracker, key item tracking, purchasing controls and portion standards all help you understand the story behind the percentage.

Your action step

Here’s what I want you to do. Pull your most recent restaurant food cost percentage, and instead of asking whether it looks good, ask what it’s hiding. Compare your actual food cost to your ideal food cost and look at the gap. Then pick one operational area, whether it’s waste, key items, portioning or purchasing, and start measuring what’s happening there.

The goal isn’t simply to have a food cost percentage that looks good on your P&L. The goal is to know where your money is going before it disappears.

Filed under

About the author

David Scott Peters

Author of The Restaurant Prosperity Formula. Restaurant coach since 2003. Dishwasher through operator through educator. I help independent restaurant owners find the one decision they’ve been avoiding — and build the systems that make the new decision stick.

More about David →

If this hit a nerve, the next step is a real conversation.

The Profit Finder Call is 30 minutes with Ryan James on my team. He’s a former member who turned his own restaurant around using this work. No pitch. He’ll diagnose whether we’re the right fit — and tell you the truth either way.