I’m putting a flag in the ground: your restaurant is not a food business. It’s a hospitality business. If you tell people you are in the food business, then you’re telling them you provide the same thing as a gas station, which also sells food. Restaurants have the privilege to...

In normal times, restaurant owners are always looking for ways to increase sales, but today, with all the COVID-19 business restrictions, the search for ideas is more frantic. While the instinct is there to be looking to increase restaurant sales, I want to point you toward the second strategy to...