#28: Restaurant Marketing That Works: An Interview with Matt Plapp

September 8, 2021 by David Scott Peters

Restaurant owners ask me about marketing all the time. Like I always tell them, I’m not a marketing guy, I’m a systems guy. For this episode of The Restaurant Prosperity Formula, I brought the restaurant marketing guy on the podcast to talk all things restaurant marketing.

My guest, Matt Plapp, runs a restaurant marketing business to help restaurants acquire customers and build relationships with those customers through marketing that has an ROI!

He is also a speaker and author as well as a coach for other marketers and restaurant owners. I've spent a lot of time with Matt, and I think you’ll get a lot out of this conversation. Together we take a deep dive into his new book, Restaurant Marketing That Works, and how you can implement his system for attracting customers while maximizing your marketing dollars following his ABR system.


This episode is being brought to you by Repeat Returns. If you’re a restaurant owner of a medium to high-volume independent restaurant, multi-unit or franchise operator and you’re looking for a proven and realistic solution to attract, grow, and retain customers... then you really need to visit Repeat Returns. Repeat Returns is a modern marketing platform created by a restaurant owner for restaurant owners... It studies each customer’s habits and patterns, predicts the most profitable outcome for your restaurant every single day, and deploys the marketing to make that happen. You never lift a finger. Click here to see if Repeat Returns is right for you.

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