The Big Restaurant Menu Pricing Mistake to Avoid Mar 05, 2024

If you're a restaurant owner trying to figure out the best way to price your menu items, this is a must-read. I’m going to review the common menu pricing mistakes that many restaurants fall victim to and, through a demonstration, introduce two powerful tools that can transform your menu...

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Why a 3-Time Markup Doesn't Work for Pricing a Menu May 30, 2023

Have you seen the reality TV shows that promote a BS restaurant pricing strategy that has been setting our industry up for failure? Shows like “The Profit” with Marcus Lemonis? I used to like that show a lot, but I also had some problems with it. I watched several episodes where he...

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Restaurant Pricing Strategies to Save Your 2021 Aug 25, 2021

Things are changing quick, aren't they? It was just two months ago I was in Las Vegas to speak at the Nightclub and Bar Show, and the main concern there was the shortage of employees, the new crisis at the time. (I've talked about becoming an employer of choice to overcome this challenge now and...

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Restaurant Management System to Improve Menu Engineering Mar 02, 2021

Menu engineering is a popular search topic. It’s a buzzword and, when done right, can have a big impact on your restaurant’s sales. To do restaurant menu engineering correctly, you have to make sure you’re using proper restaurant management systems, whether it’s software...

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Restaurant Menu Pricing Strategies That Work for Independent Operators Feb 23, 2021

When it comes to restaurant menu pricing strategies, what approach do you take in your independent restaurant? Do you just look at what your competitors are charging? Do you think about what you think people would be willing to pay for an item? Or do you just ask your chef or kitchen manager to...

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How to Price Restaurant Specials Feb 04, 2020

If you’ve ever wondered how to set prices for restaurant specials, I want to teach the science behind it. Watch this video, or keep scrolling, for three things to know when pricing your specials. 

Let's get right into how to sell and price restaurant specials. Let me paint you a...

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Why You Should Use Menu Mix for Menu Pricing Oct 29, 2019

Your POS system holds some great power in its reporting capabilities, including when trying to figure out your menu mix. For example, your PMIX report in your POS system can be very useful in menu engineering and menu pricing efforts? In this video, I explain all about that PMIX report. 

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