Have you seen the reality TV shows that promote a BS restaurant pricing strategy that has been setting our industry up for failure? Shows like “The Profit” with Marcus Lemonis? I used to like that show a lot, but I also had some problems with it. I watched several episodes where he...

If you’ve ever wondered how to set prices for restaurant specials, I want to teach the science behind it. Watch this video, or keep scrolling, for three things to know when pricing your specials. 

Let's get right into how to sell and price restaurant specials. Let me paint you a...