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Why Most Burger Restaurants Never Reach 10% Profit Apr 07, 2026

Let me tell you about a restaurant owner I coached named Steve.

Steve ran a burger-focused concept and, like many operators, believed something I hear all the time: if we raise burger prices too much, guests won’t buy. At the time, his burgers were priced around $12.50. They were solid burgers with...

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Restaurant Prime Cost for Independent Owner Jul 14, 2020

Restaurant prime cost for an independent owner is a critical formula to know. Experts like me, we throw it around like everybody knows restaurant prime cost when a lot of independent operators don't know their own prime cost percentage. WatchĀ the video below or keep scrolling to read to get the rest...

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