One of the biggest reasons restaurants struggle with sales isn’t always the food or service — it’s awareness. Either people know about you but don’t care, or they would care if they knew about you. Josh Kopel calls this the Awareness Formula and in this episode of my podcast, The Restaurant Prosperi...

As a restaurant owner, you won’t want to leave your restaurant’s future to chance, but it can be overwhelming to set goals and develop the plans you need to achieve them. One proven way to get clear on your goals is to put them in writing. and share them with your team. This kind of vision, or a viv...

A lot of restaurant owners think the secret to making money is marketing, but so often it ends up costing way more money than it ever generates because there is a right way and many wrong ways to do it. Since I focus on teaching restaurant owners how to make money through operational systems, I like...

What restaurant owner doesn't want to increase restaurant revenue? What if I told you that there are three distinct actions you must take to increase your sales each and every month? Let’s talk about the three ways to boost restaurant revenue.  

We can’t ignore the current state of the restauran...

Our guest today is Josh Kopel, a restaurateur, entrepreneur and coach. This is Josh’s second time on the podcast, and he’s back to talk to us about restaurant marketing and what it really means for your business. Throughout his 20-year career, he’s managed venues ranging from casual dining concepts ...

How many times have you found yourself trapped in the never-ending cycle of cutting costs only to see your restaurant's growth stagnate? What if I told you there's a different path to prosperity? It’s a path that focuses on growth rather than mere survival. In this video I'm talking about when it's ...

The competition in the restaurant industry is incredible and it’s important to find a way to stand out. One way to do that is to ensure you have one dish on your menu that is to die for. Let’s talk about why your restaurant needs a signature dish.

There is real power in having a standout menu it...

One of the goals I have for restaurant owners is to get them to a place in their business where they work on bigger strategic projects, such as restaurant marketing, and to do it in a strategic and thoughtful way. Since in my work with restaurant owners, I focus on systems for operations, I like to ...

The magic pill to restaurant success has always been increased your sales. Well, at least that's the adage, right? You can cure all ills with sales. Increase sales and if you're losing money, you're going to make money. Well, there is some truth to and there's some fallacy to that, but we're not goi...

Restaurant owners often turn to marketing as the solution to their biggest challenges, not realizing that a lot of times their marketing is creating more challenges. Since my expertise is on restaurant operations and coaching restaurant owners how to become the leaders their restaurants need, I like...

Restaurant owners ask me about marketing all the time. Like I always tell them, I’m not a marketing guy, I’m a systems guy. For this episode of The Restaurant Prosperity Formula, I brought the restaurant marketing guy on the podcast to talk all things restaurant marketing. My guest, Matt Plapp, runs...