Why a 3-Time Markup Doesn't Work for Pricing a Menu May 30, 2023

Have you seen the reality TV shows that promote a BS restaurant pricing strategy that has been setting our industry up for failure? Shows like “The Profit” with Marcus Lemonis? I used to like that show a lot, but I also had some problems with it. I watched several episodes where he...

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Use Menu Engineering to Combat Rising Food Costs and Inflation - Ep 47 Jun 01, 2022

Inflation is hitting home for restaurant owners as the cost of food and other essential products have been on the rise for months. What's a restaurant owner to do? The short answer is it’s time to use menu engineering. In this episode of “The Restaurant Prosperity Formula”...

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Restaurant Pricing Strategies to Save Your 2021 Aug 25, 2021

Things are changing quick, aren't they? It was just two months ago I was in Las Vegas to speak at the Nightclub and Bar Show, and the main concern there was the shortage of employees, the new crisis at the time. (I've talked about becoming an employer of choice to overcome this challenge now and...

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Why Menu Engineering Is Not the Answer Jul 06, 2021

Menu engineering is absolutely awesome. You can reduce your food cost by three to seven points when done correctly the first time you use it. Right now, that probably seems like exactly what you need. But let me caution you, menu engineering is not your secret weapon to lowering your food cost....

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Restaurant Management System to Improve Menu Engineering Mar 02, 2021

Menu engineering is a popular search topic. It’s a buzzword and, when done right, can have a big impact on your restaurant’s sales. To do restaurant menu engineering correctly, you have to make sure you’re using proper restaurant management systems, whether it’s software...

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Restaurant Menu Pricing Strategies That Work for Independent Operators Feb 23, 2021

When it comes to restaurant menu pricing strategies, what approach do you take in your independent restaurant? Do you just look at what your competitors are charging? Do you think about what you think people would be willing to pay for an item? Or do you just ask your chef or kitchen manager to...

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Menu Engineering to Control Restaurant Food Cost Dec 22, 2020

Menu engineering to control restaurant food costs can be one of the most powerful tools an independent restaurant can have at their disposal. If you want to make the most profit on your menu, you have to reengineer it. But menu engineering is often thought of as a way to guide your customers into...

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Running a Restaurant to Have Cash Flow During a Pandemic Sep 29, 2020

Learning to run our restaurant during a pandemic has been one of the greatest challenges of our lives. The restaurant industry was flourishing and then came March 2020, when, BOOM, we had to close our doors and literally learn to pivot our businesses so we could still have cash flow, even in a...

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How to Make Menu Engineering Work Jan 07, 2020

Do you know what the number-one sales tool is in your restaurant? It's your menu. And menu design is critical. Watch this video, or continue scrolling to read, to learn about the key things you need to have to be successful with menu engineering.

About Menu Design and Menu Engineering

Your...

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Use Menu Engineering to Increase Restaurant Profits Sep 11, 2019

Menu engineering is one way to increase restaurant sales. If you understand that your menu is a sales tool, you should maximize it to maximize your restaurant sales. Watch this video, or keep reading below, to learn more about menu engineering and what you need to do first to make it...

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What Is a Recipe Cost Calculator Sep 04, 2019

 Are you looking for that magical recipe cost calculator? Most restaurants don't use any kind of recipe cost calculator and have a higher food cost and lower profits because they don't know what their menu items cost to make. Watch this video to learn the magic of a recipe cost calculator...

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