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The Restaurant Profit Margin Myth: Why 10% Is the Wrong Target
The Restaurant Profit Margin Myth: Why 10% Is the Wrong Target Jul 09, 2026

You've probably heard it a hundred times: your restaurant should be making a 10% profit margin. I'm going to tell you why chasing that number keeps a lot of restaurant owners stuck. Not because profit is bad. Profit is oxygen. But a benchmark without understanding the decisions behind it is just a s...

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